Home LOVE Brattleboro

LOVE BRATTLEBORO

The Love Brattleboro campaign is a charge, a challenge, a statement, a command.

It’s also a love letter from the town itself, to the people staying, playing, and enjoying all that Brattleboro and the surrounding areas of Southern Vermont has to offer.
Goals:
  • Put Bratt on the map with urban adventurers, foodies, art lovers, and outdoor enthusiasts in New England.
  • Drive visits from an inclusive mini-target audience of LGBTQIA+ travelers.
    • Strategy:
  • Use LOVE as a platform to showcase Brattleboro’s arts, events, and culture.
  • Showcase the many facets of Brattleboro with an emphasis on the multitude of events (over 1000 each year!), arts and culture offerings, food, and the bounty of exceptional outdoor experiences available.
  • Feature LGBTQ-owned businesses and business owners, earmarking a portion of the budget to help LGBTQ business owners increase marketing capacity through professional marketing photo assets and advertising.
  • Create specific, trackable, goal-oriented promotional opportunities for businesses and organizations.
  • Build community by inviting public participation in building the brand.
    • Deliverables:
    Utilize multiple channels to reach audiences with targeted messages of the many things to love about Brattleboro.
  • Digital and Print Advertising
  • Direct Sales
  • Social Media
  • Public Relations
  • Website
  • Travel Persona-focused itineraries
  • Community Engagement via #lovebrattleborovt social media photo contest
    • Results
    We far exceeded all of our goals, including direct sales, social media engagement, public relations, website activity, and community engagement despite the campaign’s launch at the beginning of the pandemic. We also received a campaign shout-out from USA Today.
    These small cities are getting big tourism ambitions: Spokane, Duluth, Brattleboro
    “Loving it in Brattleboro, Vermont: Tourism officials in Brattleboro launched a new campaign called #LoveBrattleboroVT during the pandemic. The initiative promotes arts and cultural events to bring visitors to the destination. For example, this summer it promoted special events like Retreat Farm's Food Truck Round-Up and the town's signature Gallery Walk on the first Friday of every month…” - USA TODAY
    "When CCC came before the Brattleboro Selectboard to present their LOVE BRATTLEBORO campaign to us, I was immediately impressed with the thoughtful and creative designs they brought to the board and our whole town. They captured the spirit of Brattleboro with their "love stickers" that immediately became collectable, each one capturing a different element of our little river town. Everyone seemed to have their favorite, representing something that inspired their pride in this community."
    – Tim Wessel, former Brattleboro Head Selectperson

    Project Date

    2019 - Present

    Project Type

    Travel & Tourism

    Client

    DBA & Chamber of Commerce

    Visit site