We Are

community builders.

Creative Catalyst Communications is an integrated marketing communications group, located in South Newfane, VT. Established in Seattle in 2010, CCC is an award-winning business with co-founders Maia Segura, MS, heading up research, strategic development, content creation, media planning, and PR; and Daimian Lix taking on design, web, and digital.

Specializing in inclusive outreach and dogged research, we develop campaigns that allow us to create deep, authentic, and resonating communications that motivate target audiences to take a fresh or first look and engage them on a deeper level to meet our clients long term goals.

We have worked closely with clients including municipalities, regional economic and community development agencies, chambers of commerce, business associations, nonprofits, and private companies in Vermont, Washington State, and across the globe.
EMAIL ME ● EMAIL ME ●
Maia Segura, MS
Principal / Strategist

•  12+ years experience writing successful, targeted, and measurable strategic marketing plans, performing multi-platform media buys, and analyzing campaign performance through multiple digital and analog platforms.

•  Over a decade of experience in sales management in the hotel, tourism, convention, and hospitality industry with Starwood and Hilton Hotels, and the Washington State Convention Center.

•  Proven ability to dig deep to identify the appropriate audience, provide situational context, and learn from stakeholders to direct highly targeted campaigns that serve as a beacon for even the toughest communities.

•  Master of Science degree with High Honors in Integrated Marketing Communications from the Reed School of Media at West Virginia University.

•  Efforts as an award-winning writer for Vermont Business Magazine, and contributor to the Brattleboro Reformer, along with creating regional visitor campaigns, have given her insights into the local economies of Windham County and Southern Vermont.

•  Local knowledge is bolstered by earning her BA in World Studies from Marlboro College and School for International Training (SIT).

EMAIL ME ● EMAIL ME ●
Daimian Lix
Graphic Designer / Photographer

•  Accomplished concept developer, designer, photographer, web designer, and visionary, working within the destination marketing field for over 12 years.

•  Always aware of, and learning about current trends and design standards.

•  Specialized in the process of creating integrated campaigns for digital, print, and social media.

•  Skilled in research to analyze
communications channels and technical trends which he leverages for our clients.

•  Creation of designs that drive target audiences to engage at a high rate, blowing digital Click-Through-Rates out of the water, driving down the conversion cost.

•  Accomplished in creating and utilizing tracking tools to ensure that campaigns are on track, or to identify problems that may be adjusted.

•  Concepts are created to be responsive to the changing internal or external needs of campaign goals.

• Will never use the Papyrus font.